Goth Target — erika voeller

COPYWRITING · VIRTUAL REALITY · SOCIAL MEDIA

Inspired by Chicago’s State Street store and the guests who made it trend, Goth Target was a limited-time virtual reality experience in Meta Horizon Worlds.

Goth Target landed at #8 of 10,000 on the Hot Worlds Chart, welcoming more than 6.5K players for a 10-minute average dwell time each. The experience also increased the use of #gothtarget by 460%

click for motion

We partnered with the Target Finds team to build a landing page where guests could purchase IRL the stuff they used and tried on at Goth Target.

@target We brought the viral #GothTarget ♬ original sound - target

We also worked with TikTok influencers to promote the experience.

@justinwiebvr Seeing the viral Goth Target come to life in Horizon Worlds has been so incredible! You definitely have to see it for yourself! Let me know what your favorite game or experience is! @Target #TargetPartner #techtok #GothTarget ♬ original sound - JustinWiebVR

@target #GothTarget is live in meta horizon worlds! Lots of easter eggs, games and more. 💀 @Alyssa Lauren ♬ original sound - target

@celinaspookyboo ⚡GOTH TARGET LIVES⚡Join me in experiencing the big frights and eerie sights #GothTarget has to offer in Meta Horizon Worlds🖤 @target #targetpartner ♬ original sound - CelinaSpookyBoo

Inspired by Chicago’s State Street store and the guests who made it trend, Goth Target was a limited-time virtual reality experience in Meta Horizon Worlds.

We partnered with the Target Finds team to build a landing page where guests could purchase IRL the stuff they used and tried on at Goth Target.

We also worked with TikTok influencers to promote the experience.

Threshold

Tabitha Brown for Target