BRAND IDENTITY · COPYWRITING · WEBSITE

Highball is an experiment that never got off the ground—but
the branding got pretty close.

I worked with farmers, bartenders and small business owners in Amery, Wisconsin, to develop a concept for a brand-new bar and restaurant space where vintage supper club meets sustainable, farm-to-table cuisine.

Like all my projects, I kicked things off with moodboards.

Then, I designed a handful of logos to help us streamline our vision (which was still pretty open-ended at this stage):

As we continued to refine our creative direction,
I started conceptualizing the website and story.

Though we didn’t get to open the doors, we’re proud of what we created. Highball was a rewarding, fast-paced creative study that stretched my design skills and introduced me to a brand-new industry.

Highball is an experiment that never got off the ground—butthe branding got pretty close.

Like all my projects, I kicked things off with moodboards.

Then, I designed a handful of logos to help us streamline our vision (which was still pretty open-ended at this stage):

As we continued to refine our creative direction,I started conceptualizing the website and story.

Though we didn’t get to open the doors, we’re proud of what we created. Highball was a rewarding, fast-paced creative study that stretched my design skills and introduced me to a brand-new industry.

Cheers!

Jill Dahler

Highball is an experiment that never got off the ground—but
the branding got pretty close.

As we continued to refine our creative direction,
I started conceptualizing the website and story.