COPYWRITING · BRANDING · PACKAGING

Threshold is Target’s flagship home brand, serving as the foundation on which all other owned home brands are built.

In 2021, I wrote the new brand story and tagline for the $5B brand. Then in 2023, I joined the packaging team to execute the new brand across thousands of SKUs.

Threshold Logo & Tagline

Threshold Logo & Tagline

Threshold Brand Story

Threshold Brand Story

THRESHOLD: BEFORE

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THRESHOLD: AFTER

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